Goldman Sachs Projects A 3 3 Billion AI Music Market For Rights Holders By 2035

Published: 10/17/2026

Source: The AI Musicpreneur

Goldman Sachs estimates that licensed AI products could add roughly 10% to recorded-music revenue by 2035, but the bank also warns that AI tracks may dilute the streaming royalty pool for human-made music.

The base case in Goldman’s 2026 Music in the Air report puts annual AI music revenue for rights holders at $3.3 billion in 2035. Its lower and upper scenarios are $904 million and $6.6 billion. These are forecasts built on adoption and pricing assumptions, not guaranteed outcomes.

The opportunity and the risk come from the same scale. Licensed generators, creation tools and new paid products can produce fresh income, while high-volume AI uploads can compete for a fixed royalty pool. Goldman sees functional genres such as sleep, focus and background music as especially exposed because listeners often have less attachment to a specific artist.

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